Automated Emails You Should Be Sending Today

Automated Emails You Should Be Sending Today Day in and day out, marketers have a lot of things they need to accomplish to have a productive day. Some of these are repetitive but nonetheless essential to the overall workflow. With email marketing automation software available in the market, it’s now more efficient to send our campaigns when needed. In fact, having a marketing automation software in your company proves to be beneficial for everyone. Not only can the company minimize on costs, it can also help the employees become more creative and efficient in executing tasks. With email marketing automation software at hand, it can help you understand the available data to make your campaigns ultra-targeted to the correct list of customers. Once there’s an understanding of your current list of customers, it’s time to plot out the automated emails you should be sending to keep them in the loop. Check out this list of automated emails that can help you generate leads and boost revenue. Welcome Email After signing up in your site, sending a welcome email is a great way to make your customer feel that they are part of a community. It’s an opportunity to showcase what’s in store for them exclusive content, special promos, updates on the latest happening and much more! Check out the templates available from your email marketing automation software so you know the options you have at your disposal. First Timers Sending an email to first timers can be a great way to convert them to purchase. An email for first timers can include special promo codes or offers that’s only valid for them. Not only does this make them feel special but also creates an opportunity for you to convert them to buy. Re-engagement After some time, customers may be inactive due to a number of reasons. Sending an email to re-engage with them through an offer or news on the latest products among others can be a great way to spark interest in them to check out your business once again. Lead Nurturing Some prospects take their time before deciding to purchase. Maximize your email marketing automation software by sending out an email to nudge your contacts closer to a purchase. You can offer more information to them through infographs, a free eBook or a video so they could further appreciate what your business has to offer. Event Announcement or Updates It’s also good to keep your contacts in the loop. Update them whenever you have an event that’s open to the public. From here, you get to have a chance to connect to them on a personal level. You can draw insight, comments, feedback and a better understanding of you can improve your products or services. Upsell Keeping in touch with your customers is a great way to take care of them. Sometimes, you can even use this connection to upsell. You can offer a pair of products for a more affordable price or share a content and mention that this is best paired with one of your services. There a multitude of ways you can upsell. If it doesn’t go your way, at least you got the message across and may trigger a repeat purchase instead. Transactional A good number of things can be done online nowadays. To keep track of purchases, customers appreciate it if they have a record they could go back to like an official receipt or contact details they can ask help from. Sending them a transactional email is a good way to keep your customers informed about their purchase. You can even squeeze in a “recommended” section to pique their interest and hopefully spark another purchase. Abandoned Cart Sometimes, customers suddenly abandon their cart. To push for a sale, you can send an email asking if they want to continue their purchase or browse for other options. Either way, this is an important email to send out as it can trigger engagement or purchase that’s both good for your business. Feedback/Comment Asking for feedback is a great to improve your services. And good service can lead to more satisfied customers! From time to time, try sending out an email to solicit for feedback or ask for customer’s experiences so you can have an overview of what’s working and what needs improvement. You’d be surprised to how many people are sometimes willing to answer and provide insight! Thank You Who doesn’t want a little appreciation from time to time? Send those thank yous out to your customers for completing a purchase, answering a survey or filling out a form. Whatever action they took, a simple thank you can go a long way! Study your email marketing automation software to know how to send one Thank You email today. Wrap Up As you’ve seen, there’s so many automated emails you can send out today to generate leads and boost revenue. That’s why it’s important to automate your tasks, like sending out email campaigns. Check the market out to know which email marketing automation software suits your budget and needs. Read reviews to know if it fits your brand personality and has a wide array of templates you can choose from. When implemented appropriately, these emails can surely help you meet your objectives in no time! Author Bio:  Kimberly Maceda is a Content Writer for ActiveTrail. She writes for some top online marketing sites and blogging advice on email marketing and marketing automation. Activetrail is a leading provider of professional-grade email marketing and automation software for growing businesses. Hidden Content